The idea behind The End of Overeating by David Kessler, is that the fast food industry, and the food industry in general produce foods specifically designed to make us want more more more.

The combination of salt, fat and sugar in certain foods stimulate in our brains the desire to eat  more than we really need. Kessler’s book  provides a simple food rehab program and identifies the cues that lead to overeating. He offers “simple, practical tools to help control one’s impulses.”

You can look inside the book and watch a short video from the author here.

The End of Overeating: Taking Control of the Insatiable American Appetite $16.00